FabZat offers publishers and video game developers a white-branded turnkey solution for in-app merchandising. The service operates through a plugin to be integrated into the game code that will allow players to access an in-game store. They will be able to order a game item 3D printed in colors (their characters as an example) and a full range of customized physical goods.The company was founded in early 2013 by Florent Pitoun and Matthieu Saint-Denis, and has received the support of Bordeaux Unitec, AEC, BPI France (ex Oséo) and EADS. FabZat positions itself as an additional revenues generator for games publishers, the first entertainment industry in the world.

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