Groen & Boothman

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We are a Dutch-Canadian duo with decades of experience in industrial design and creative direction. Behind the scenes we worked individually  for many brands and consultancies over the years. In 2019 we combined our strengths to form a small but fine design agency. We focus on creating smart solutions, cutting-edge aesthetics and heightened emotional connection in products/objects.

Profile Description

Our background is rooted in industrial design, aeronautical and mechanical engineering and art academy. With this foundation we offer outstanding looking, user-friendly designs that are engineered in the most elegant and efficient way. We work in a hands-on, agile way to tackle creative challenges, solve problems and effectively bring your ideas to life.
There is a lot of synergy in how we work, technically and personally. Nothing makes us happier than to collaborate with clients who are as passionate as we are to go for the best.

Experienced designer eyes
Successful brands are built on legendary products. Whether it’s the iPhone or the Kikkoman bottle, they are the result of a design and development process where all stakeholders – marketing, branding, engineering, supply, design and others – have gone to their max.

Our broad experience and deep knowledge in diverse product categories, enable us to skillfully navigate this process. From first idea through to point of sale presentation, we turn ideas and propositions into successful objects of desire.
Therefore we can support you at different points in this process. From advice and research to full-on projects, from sketch to final design.

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