LEGO Group

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The LEGO Group is a privately held company based in Billund, Denmark. The company is still owned by the Kirk Kristiansen family who founded it in 1932.

Profile Description

The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.

The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words Leg Godt, which mean “Play Well”.

Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 120 countries worldwide.

Statement from the LEGO Group regarding the LEGO Brand Group’s investment in Evolve Technologies

Carsten Rasmussen, Chief Operations Officer, said:

“We are excited about this investment. In the LEGO Group, we have been using additive manufacturing technology for more than 20 years, leveraging the potential of this technology in fast prototyping within our design and product development process.

“We have no immediate plans to launch 3D printed LEGO bricks or elements commercially. We will continue to use additive manufacturing to maintain agility in our innovation pipeline and create fast prototypes to test new and innovative play experiences.

“Injection moulding technology remains core to the large-scale production of LEGO bricks, due to the high precision, quality and safety of this technology, which the LEGO Group has been perfecting for over 60 years.

The collaboration with Evolve is just another example of how we partner with leaders in technology to inspire and develop new thinking.”

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